Importance of Wedding Videography

Out with the old in the the new

Wedding videography has come a long way since the 90s. When videographers would show up with a camera on their shoulder, a huge bright light shining in your face, and the grainy, boring videos that most likely your parents have that are now sitting on a shelf collecting dust.

Nowadays, wedding films are engaging, cinematic, and something you are likely to share on social media and watch repeatedly. Although wedding videography has come a long way, it’s still not up there on the “must have” list for the wedding day for some couples. Over the past few years of filming weddings, we’ve received inquiries between two years to the same week of the wedding. So, the question is: When should you book your wedding videographer?

The right time to Book?

First and foremost, you need to decide how vital videography is to you. Do you want a wedding film that captures the unique personalities and qualities of you and your fiancé? Do you want a film that will be cinematic, engaging, and fun to watch? Or would you prefer just a video that captures the day, without a whole lot of creativity put into the final product, but hey, at least you have your day documented, right?

I’ve gotten inquiries for brides within 3-6 months for their wedding, and they’re disappointed to learn that I’ve been booked for their wedding date. The reality is, when you have a product in demand, people will book you reasonably early in the planning process to guarantee that you will be available.

wedding videography Greenville NC bride and groom looking at each other

Last-Minute Wedding Videography Bookings

Couples will inquire exceedingly close to their wedding day for many reasons that may arise during the wedding process. Maybe the couple didn’t want wedding videography, but then they saw a friend’s wedding film and how good it was and decided maybe they wanted to have something like that.

Maybe they didn’t have the money or didn’t budget for a videographer, but last minute, after the remaining vendors are taken care of, they realized they had some extra cash left over. Or maybe a gracious family member decided to pay for a videographer as a gift to you. Whatever the reason, most couples don’t think about videography until it’s too late.

If you are waiting within six months to inquire for a videographer, don’t be surprised if the majority of the companies come back to you saying that they’ve previously booked for your wedding date. 

Within six months of your wedding, your selection of available videographers becomes very slim, and you might end up with a company that doesn’t speak to who you are or mesh with your creativity and personality. Still, they are the only available company, so you don’t have a choice.

If having a fantastic video means a lot to you and your fiancé, I suggest booking a videographer simultaneously when you book your photographer. Photo and video go hand in hand, as they are both the only tangible things you take away from your wedding day. The flowers die, the venue is redecorated, the wedding dress hangs in your closet, never to be worn again, but your photos and your video last forever.

The difference between wedding videography styles

If you want to have a wide range of videographers, styles, or other factors to choose from, I recommend booking about a year out, or again, when you book your photographer, the next vendor you book should be your videographer.
Remember, your wedding video is something that you can watch over and over again and something that you can show to your children. So why not inquire ahead of time so that you can make sure you are choosing the company that can produce a fantastic film for you, rather than being stuck with an awful wedding film because you waited until it was too late.

Dontavious Chesson
djchesson@gmail.com