The importance of a great headshot

Let’s face the facts. No matter what field of work we’re in, most of us don’t always think about getting a professional headshot captured. But instead, we take a photo with our cell phone and post it on our profiles, websites, and other platforms and label it as our “headshot”. Sometimes we can get by using that as a headshot at the start of our career, but as we progress in our career, it may be time to invest in booking a professional headshot session.

When a headshot is taken professionally, there’s an immediate air of legitimacy the viewer ascribes to the subject. This sort of representation has immediately quantifiable benefits; for instance, LinkedIn profiles with professional headshots get 14 times more profile views than those without professional headshots. Beyond that, this photo portrays the quality of trustworthiness, which is essential for those like a politician. A headshot can also be a great thing for anyone that’s trying to expand their network of clients and associates.

On the technical side, this photograph illustrates what makes for a high-quality headshot. Well-placed and reflected lights introduce the face’s dimension when done correctly and help separate the subject from the background. It is also essential to keep the person as the main focus in the portrait, which is most easily achieved by using a solid color backdrop. Glasses add another level of difficulty in taking photos with a flash, but it is not impossible to execute. The light was placed slightly higher than it would usually and used to illuminate his highest features, with a reflector filling the shadows below. This method is known as clamshell lighting and is a well-used technique in headshot photography. 

Along with an individual headshot, there could also be a need to represent your business further. For example, imagine your company, firm, or agency sends out a press release regarding a significant development, is launching a new marketing campaign, or is featured in a magazine or newspaper. In each of these cases, additional photos of your team and you will be valuable.

Given the ever-expanding readership of print and digital media, along with the Internet’s 3.81 billion social media users sharing and reposting such media, any number of people could end up seeing these photos. For this reason, one should consider, in addition to your headshot, requesting additional company photos that will positively represent your brand wherever your photographic presence may travel. 

We understand that at this trying time, purchasing a headshot session may not be in the budget. So for that very reason, we are here to help you out any way that we can with discounts and other incentives to ensure that even though the world may be in disarray at the present time, we are here to make your world a little better.

About the Author /

djchesson@gmail.com